The Woolley Market

Revitalizing and celebrating a town with history as rich as its soil.

Context

In January of 2014, I fell into one of the most interesting places and projects I've ever been able to work on. I was approached by Will Honea, the founder of the Market and a team of highly-dedicated people with uniquely focused experience in farming and market operations. I served as the market's sole creative director for 6 months, engaged at pre-incorporation stage through the market's first 50 hired employees. I oversaw, and in many cases— physically executed all aspects of the markets brand strategy, identity, packaging, interior, exterior, and digital design.